Get started with Conversions API Gateway
Learn the purpose, features and benefits of the Conversions API Gateway and learn if the Conversions API Gateway is the right integration option based on your use case.
All Activities
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Set up Advantage+ catalog ad campaigns
In this lesson, you’ll learn how to set up Advantage+ catalog ad campaigns..
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Maximize performance with Advantage+ shopping campaigns
Learn how to leverage Advantage+ shopping campaigns to achieve better performance, increased efficiency and greater scale for your sales campaigns.
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Configure Conversions API Gateway
Learn how to configure the cloud environment, size the platform appropriately and set up the Conversions API Gateway. Also, learn how to connect a Conversions API Gateway instance with the Meta Pixel.
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Optimize Conversions API Gateway
Learn how to optimize your Conversions API Gateway setup to help improve ad performance.
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Verify and troubleshoot Conversions API Gateway
Learn how to analyze and address common cloud hosting errors and common issues that may occur when you configure the Conversions API Gateway.
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Implement Conversions API Gateway for multiple accounts
Learn the purpose, features and benefits of the Conversions API Gateway for multiple accounts.
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400-101 Planning Certified Media Planning Professional Exam Courses
The Media Planning path provides advertisers needed guidance for communicating with clients and planning campaigns on Meta’s platforms. These courses give a high-level view at how Meta can fit into your media mix and direction on planning campaigns to meet...
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Introduction to Advantage+ shopping campaigns
Learn key features, use cases and requirements for running Advantage+ shopping campaigns before walking through the campaign setup process.
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Where and how to place ads
Explore how to expand ad delivery from Facebook to Instagram, Audience Network and Messenger to reach more customers.
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Design high-quality creative for the ad auction
Explore best practices for creating ads on Meta technologies that work across various formats.
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Common reasons ads are rejected
This lesson helps you identify the common reasons ads are rejected.
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Set up two-factor authentication
In this lesson, we review how to set up two-factor authentication in Business Manager.
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Personalization in a privacy-first world
Learn how to deliver more personalized ads at scale while protecting customers' privacy choices.
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Boost Your Post
Use this lesson to learn: What boosted posts are and how they can benefit your business. The difference between an organic post and a paid post. How to boost your Page Post.
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Implement the WhatsApp Business Platform
Learn how to recognize different types of messages, create templates and use the Cloud API to send messages through WhatsApp.
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Design Creative to Drive Action
Learn how to create ads that get the response you are looking for. Using lightweight motion, you will learn how to integrate our research-supported creative practices to drive people to take action.
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Prohibited and restricted content
Learn about Meta ad prohibited and restricted content.
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How feedback affects ads
Learn about Meta ad feedback and tools to improve your ad score.
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The Value of Motion
Learn how lightweight motion can help you capture attention on mobile. This lesson shows you how effective motion can be to engage with people and drive people to take action.
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Signals and data sources
Learn how to use data from the Meta Pixel, Conversions API and Facebook SDK to better understand your customers.
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Select metrics that matter
This course helps you determine which metrics align to your business goals and which metrics work across channels.
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Introduction to Meta Events Manager
Learn how to use Meta Events Manager to set up and manage data sources so that you can optimize ad performance.
