Omnicom | Ejecutivos C-Suite
This learning path is focused on executives who are interested in learning about the basics of advertising on the Facebook and Instagram's family of apps and services.
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This learning path is focused on executives who are interested in learning about the basics of advertising on the Facebook and Instagram's family of apps and services.
This learning path is designed for the Creative and Strategic Planners audience.
Monique L Nelson is chair and chief executive officer of UWG, the country's longest-standing multicultural marketing agency. She took the helm of the agency in May 2012, when founder and advertising pioneer Byron Lewis retired.
Put your Messenger experience into action following our 5 step approach from identifying your approach to optimizing your final product.
Join the Instagram team for an interactive introduction to Reels where you'll be taken through the full suite of tools and endless creative possibilities.
Bring people together with Facebook Events. Learn how to create one-time and recurring events and tours. Plus, learn how to sell tickets to your event right on Facebook.
Join the US Boost with Facebook group for a supportive community of like-minded business owners to get help and share advice.
This lesson is an introduction to the Facebook ad delivery system, which determines what ads are shown to which people and when. The Facebook ad delivery system is powered by the auction, which is driven by advertiser controls and a...
Join us LIVE for an intimate conversation with Anna Glass, Executive Director, Dance Theatre of Harlem and Edylnne Laryea, Head of Industry, Consumer Packaged Goods at Facebook as they take a closer look at how an iconic New York City...
In this lesson, we explore how A/B testing works and when to use an A/B test to optimize campaigns.
The abundance of marketing research and insights available today can be overwhelming. In this lesson, we review research and insight sources that can support the creation of a holistic story to inform strategic marketing decisions.
In this lesson, you'll learn when to involve a third-party attribution partner, and what to consider when working with them.
You can use these curated lessons to help build the skills and knowledge required of a Facebook Certified Ads Product Developer II. Completion of these lessons is a requirement for certification.
Use this lesson to determine an audience strategy to identify your community’s audience segments.