Omnicom | Ejecutivos C-Suite
This learning path is focused on executives who are interested in learning about the basics of advertising on the Facebook and Instagram's family of apps and services.
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Omnicom | Planificadores creativos y estratégicos
This learning path is designed for the Creative and Strategic Planners audience.
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Monique Nelson, UWG
Monique L Nelson is chair and chief executive officer of UWG, the country's longest-standing multicultural marketing agency. She took the helm of the agency in May 2012, when founder and advertising pioneer Byron Lewis retired.
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Messenger Development Process
Put your Messenger experience into action following our 5 step approach from identifying your approach to optimizing your final product.
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Instagram Reels 101
Join the Instagram team for an interactive introduction to Reels where you'll be taken through the full suite of tools and endless creative possibilities.
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Facebook Events
Bring people together with Facebook Events. Learn how to create one-time and recurring events and tours. Plus, learn how to sell tickets to your event right on Facebook.
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Resources
Join the US Boost with Facebook group for a supportive community of like-minded business owners to get help and share advice.
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Giới thiệu về hệ thống phân phối quảng cáo trên Facebook
This lesson is an introduction to the Facebook ad delivery system, which determines what ads are shown to which people and when. The Facebook ad delivery system is powered by the auction, which is driven by advertiser controls and a...
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Creativity Finds a Way with the Dance Theatre of Harlem with Anna Glass and Edlynne Laryea
Join us LIVE for an intimate conversation with Anna Glass, Executive Director, Dance Theatre of Harlem and Edylnne Laryea, Head of Industry, Consumer Packaged Goods at Facebook as they take a closer look at how an iconic New York City...
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Thử nghiệm A/B để tối ưu hóa chiến dịch
In this lesson, we explore how A/B testing works and when to use an A/B test to optimize campaigns.
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Capture Insights
The abundance of marketing research and insights available today can be overwhelming. In this lesson, we review research and insight sources that can support the creation of a holistic story to inform strategic marketing decisions.
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Attribution Partnerships
In this lesson, you'll learn when to involve a third-party attribution partner, and what to consider when working with them.
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Facebook Certified Advanced Marketing Developer Preparation Course
You can use these curated lessons to help build the skills and knowledge required of a Facebook Certified Ads Product Developer II. Completion of these lessons is a requirement for certification.
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Audience Strategy
Use this lesson to determine an audience strategy to identify your community’s audience segments.
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