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  • Ad Policies for Content, Creative, and Targeting

    Use this series of lessons to: Learn why an ad may not be approved. Familiarize yourself with the ad review process and how to appeal it. Know what content is acceptable for your ad’s text, landing pages and more. See examples...

    • Path
    • Duration 15m
    • Rating 4.8
    • Beginner
    • Award
  • Facebook Ad Policies: Content and Landing Page

    From landing pages to ad copy, we’ll go over the images, language and user experience you can and can’t use when creating ads on the Facebook family of apps and services.

    • Duration 3m
    • Rating 4.8
    • Beginner
  • Facebook Ad Policies: Creative

    Use this lesson to: Know what forms of creative you can and can't use when advertising on the Facebook family apps and services.

    • Duration 3m
    • Rating 4.7
    • Beginner
  • Facebook Ad Policies: Targeting

    Learn about the targeting restrictions that may apply to your ad, depending on the products and services you’re promoting and the audience you're trying to reach.

    • Duration 5m
    • Rating 4.8
    • Beginner
  • Business Manager

    Business Manager serves a one-stop shop for advertisers, agencies, publishers and Facebook Marketing Partners to manage their assets and easily share access to assets across their team and with external partners.

    • Path
    • Duration 20m
    • Rating 4.8
    • Beginner
    • Award
  • Set Up Business Manager

    Business Manager helps you manage your ad accounts, Pages, apps and permissions, all in one place. Before you set up Business Manager, it’s important to understand its structure as well its key benefits.

    • Duration 10m
    • Rating 4.4
    • Beginner
  • Business Manager Roles

    Business Manager can assign different roles like Admin, Editor, Moderator, Advertiser and Analyst. You can adjust their permissions based on the level of the role one is assigned.

    • Duration 5m
    • Rating 4.6
    • Beginner
  • Introduction to Facebook Apps

    In this lesson, students will review how to use Facebook, Instagram, and WhatsApp to establish an online business presence.

    • Duration 5m
    • Rating 4.8
    • Beginner
  • Create Facebook Ads

    Ads Manager is a unified ads creation tool for everyone who wants to advertise on Facebook, Instagram, Messenger, or Audience Network. This lesson teaches you to create, publish, and purchase ads on the Facebook family of apps and services.

    • Path
    • Duration 35m
    • Rating 4.9
    • Beginner
    • Award
  • Ads on Facebook

    Ads on Facebook are used to help businesses boost their reach to desired audiences.

    • Duration 10m
    • Rating 4.8
    • Beginner
  • How to Create a Facebook Page

    This lesson will show the benefits of a Facebook Page and how to build one for a business.

    • Duration 5m
    • Rating 4.8
    • Beginner
  • Use Facebook Apps to Connect With Audiences

    This lesson will prepare learners to establish a business presence on Facebook, Instagram and WhatsApp. Students will learn how to use these apps to build awareness, engage customers and achieve business goals.

    • Duration 5m
    • Beginner
  • Ads Manager Overview

    Ads Manager gives you a holistic view of your ad performance across Facebook products and devices. Once you’ve created a campaign and are delivering ads, the next step is to interpret how your ads are performing. Use this lesson to:...

    • Duration 6m
    • Rating 4.8
    • Intermediate
  • Knowledge Check

    Take this quiz to assess your knowledge on establishing your presence on Facebook apps.

    • Duration 5m
    • Beginner
  • Facebook Tools for Businesses

    This lesson will show how to increase engagement and grow a community with various Facebook tools.

    • Duration 10m
    • Rating 5.0
    • Beginner
  • Campaign Performance with Ads Manager

    Facebook Ads Manager gives you a complete view of your ad performance across Facebook products. Explore how to navigate through Ads Manager and utilize its reporting function.

    • Path
    • Duration 22m
    • Rating 4.8
    • Intermediate
    • Award
  • How We Create a Safe and Welcoming Community

    This lesson explores how our Facebook Community Standards, Instagram Community Guidelines, partner monetization policies, enforcement policies and collaboration with industry partners help to protect our community and keep brands safe.

    • Duration 5m
    • Rating 4.5
    • Beginner