All Activities
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100-101: Meta Certified Digital Marketing Associate
You can use these curated lessons to prepare for the 100-101 Facebook Certified Digital Marketing Associate exam. They are organized by topic and weight to signify how much of the exam is focused on each subject.
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Introduction to Meta technologies
This lesson reviews how to use Meta technologies to establish an online business presence.
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Start marketing with Meta technologies
Learn how to use Meta technologies to establish an online presence, engage with an audience and grow a business.
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Meta Ads Manager
In this course, you'll learn how to set up a campaign in Meta Ads Manager and you'll explore the difference between campaigns, ad sets and ads.
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Ad creation process
In this lesson, we explore the key actions to create ads in Ads Manager.
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How to use Meta technologies to connect with audiences
This lesson reviews how businesses can establish a presence on Facebook, Instagram and WhatsApp.
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Knowledge check
Take this quiz to assess your knowledge on establishing your presence on Meta technologies.
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100-101 Meta Certified Digital Marketing Associate Exam Courses
You can use these curated lessons to prepare for the 100-101 Meta Certified Digital Marketing Associate exam. They are organized by topic and weight to signify how much of the exam is focused on each subject.
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Privacy and data protection across Meta technologies
Learn about privacy and data protection on Meta technologies, as well as how to create ads that adhere to Meta's ad policies.
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Get started with advertising on Facebook and Instagram
In this lesson, students will learn when and how to use Ads Manager, including how to set up an Ads Manager account with the correct currency, time zone, spend limit, and payment settings.
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How to post on a Facebook Page
This lesson will show how to increase engagement and grow a community with posts.
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Introduction to privacy and data protection
This lesson will explain how Meta protects user data with tools such as Privacy Checkup and data hashing.
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Understand Meta Advertising Standards and the ad review process
This lesson reviews common causes for rejected ads and prepares learners to create or edit ads that pass Meta's ad review process.
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Build an Online Business Presence With a Facebook Page
Learn about the value of a Facebook Page and how to create one, as well as tools to manage an online presence.
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How to Create a Facebook Page
This lesson will show the benefits of a Facebook Page and how to build one for a business.
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Knowledge check
Take this quiz to assess your knowledge on Meta privacy and data protection, as well as ad policies.
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Create ads from a Facebook Page
This lesson will establish the difference between an ad and a Page post. Students will learn when to use each of the two ways to advertise from your Page: boosting a post and using a Promote Now button.
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Align a business goal to an ad objective
Learn how to set a business goal and choose a ad objective that aligns with their business goal in Meta Ads Manager.