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Use this series of lessons to: Learn why an ad may not be approved. Familiarize yourself with the ad review process and how to appeal it. Know what content is acceptable for your ad’s text, landing pages and more. See examples...
Learn the basics about the ad policies and the ad review process across the Facebook family of apps and services.
From landing pages to ad copy, we’ll go over the images, language and user experience you can and can’t use when creating ads on the Facebook family of apps and services.
Use this lesson to: Know what forms of creative you can and can't use when advertising on the Facebook family apps and services.
Learn about the targeting restrictions that may apply to your ad, depending on the products and services you’re promoting and the audience you're trying to reach.
You can use these curated lessons to prepare for the 100-101 Facebook Certified Digital Marketing Associate exam. They are organized by topic and weight to signify how much of the exam is focused on each subject.
Business Manager serves a one-stop shop for advertisers, agencies, publishers and Facebook Marketing Partners to manage their assets and easily share access to assets across their team and with external partners.
In this lesson, students will review how to use Facebook, Instagram, and WhatsApp to establish an online business presence.
Learn what Business Manager is used for and how to get started.
Learn how to use Facebook apps to establish an online presence, engage with an audience and grow a business.
This lesson will show the benefits of a Facebook Page and how to build one for a business.
Ads Manager is a unified ads creation tool for everyone who wants to advertise on Facebook, Instagram, Messenger, or Audience Network. This lesson teaches you to create, publish, and purchase ads on the Facebook family of apps and services.
Ads on Facebook are used to help businesses boost their reach to desired audiences.
In this lesson, students will learn when and how to use Ads Manager, including how to set up an Ads Manager account with the correct currency, time zone, spend limit, and payment settings.
This lesson will establish the difference between an ad and a Page post. Students will learn when to use each of the two ways to advertise from your Page: boosting a post and using a Promote Now button.
This lesson will show how to increase engagement and grow a community with various Facebook tools.
Business Manager helps you manage your ad accounts, Pages, apps and permissions, all in one place. Before you set up Business Manager, it’s important to understand its structure as well its key benefits.
Learn about the value of a Facebook Page and how to create one, as well as tools to manage an online presence.
This lesson will prepare learners to establish a business presence on Facebook, Instagram and WhatsApp. Students will learn how to use these apps to build awareness, engage customers and achieve business goals.
This lesson will prepare learners to set a business goal and choose a ad objective that aligns with their business goal.
Ads Manager gives you a holistic view of your ad performance across Facebook products and devices. Once you’ve created a campaign and are delivering ads, the next step is to interpret how your ads are performing. Use this lesson to:...
Facebook Ads Manager gives you a complete view of your ad performance across Facebook products. Explore how to navigate through Ads Manager and utilize its reporting function.
Business Manager can assign different roles like Admin, Editor, Moderator, Advertiser and Analyst. You can adjust their permissions based on the level of the role one is assigned.
