Esta sesión está dedicada a profesionales con conocimiento avanzado. Aprende sobre las nuevas tendencias de la industria, los cambios en las áreas de personalización y privacidad, consejos publicitarios para incrementar la visibilidad, reclutar seguidores e incrementar el retorno de inversión...
Esta sesión es para los especialistas en marketing que son nuevos en la plataforma y desean obtener una introducción a la publicidad en Facebook. Aprende cómo amplificar tu causa y potenciar tu presencia en Facebook e Instagram, publicando e interactuando...
Businesses are seeing the value in connecting privately with customers via Messenger. In this Spotlight session, learn more about how you can use our different Messenger solutions in your advertising strategy to start or renew conversations with your customers. Don't...
Learn about Facebook’s business tools for offline conversions. Specifically, you’ll learn how to bridge the measurement gap between your online and offline conversions, how to build offline audiences and creative best practices in using the Store Traffic Objective. Don't see...
Develop creative advertising strategies on Facebook, Instagram and Messenger for brands with these three creative topics: Create for a Mobile World, Good Brief to Great Creative, and Measure Creative Impact
Learn how to create ads that inform people in your community about important information, and encourage them to register for services. We’ll also cover how to run, measure and improve ads for your organization. Don’t see any events here? Be...
Every year, shoppers take advantage of mega sales events and other events across the globe. As part of our commitment to help managed clients and agencies maximize the benefit of our apps and services. This course is designed to advise...
The Meta Marketing APIs are a collection of Graph API endpoints that can be used to help advertise on Facebook and Instagram. Meta provides tools to test and troubleshoot Meta-specific assets, such as access tokens, and a streamlined way to...
Learn how to drive transactions by removing friction throughout every stage of the customer journey- from discovery, to purchase, and post-purchase. Don't see any events here? Be sure to log into Blueprint to access a variety of events scheduled....
Explore ways to write briefs that inspire and guide agency teams to help improve campaign success. This workshop will give you the opportunity to practice writing strong business and campaign objectives, defining a target audience, writing key performance indicators...
As you navigate our data-driven world, a thorough understanding of customer preferences can help you streamline your marketing plan.In this course, you’ll learn about various available tools and resources that can lead you to relevant insights on consumer activity...
In this course, you'll learn about the evolution of ads, how businesses can adjust to the evolution of ads, create more reliable connections with Conversions API and decide what information to share. Don't see any events here? Be sure...
Guidance on how to drive long term brand equity and implementing the optimal full funnel mix from brand awareness to conversions based on research from Oxford University Cross Media Study. Don't see any events here? Be sure to log...
Retention best practices and testing frameworks for lapsed, loyalist, trialist audiences and advanced retention strategies. Don't see any events here? Be sure to log into Blueprint to access a variety of events scheduled.To log in, head to the top...
Cette session est destinée aux responsables communications voulant une introduction aux outils publicitaires Facebook. Apprenez comment amplifier vos messages et soutenir votre cause en établissant votre présence sur Facebook et Instagram, en postant et interagissant grâce aux posts organiques et...
In this webinar, you'll learn how to improve ad performance, lower cost per action, and improve targeting and measurement using the Conversions API. Meta experts will be answering some of the most commonly asked Conversions API questions, such as: What...
Cette session est destinée aux spécialistes du marketing avancés. Découvrez les tendances et les changements du secteur en matière de personnalisation et de confidentialité, ainsi que des considérations publicitaires pour vous aider à sensibiliser, recruter des partisans et augmenter le...
Workplace for Good Esta sessão irá explorar os fundamentos da construção de um forte programa de comunicação interna. Você vai aprender: Como envolver e motivar os colaboradores da sua organização As novas formas de engajamento para colaboradores remotos Como os...
Esta sesión es para profesionales de marketing que ya han tenido algunas experiencias con Facebook, pero quieren aprender mas acerca de como mejorar sus estrategias para incrementar reconocimiento de marca, donaciones y reclutar voluntarios para su causa. Aprenderás acerca de...
