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  • Knowledge Check

    Take this quiz to assess your knowledge on establishing your presence on Facebook apps.

    • Duration 5m
    • Beginner
  • How to Establish a Page Following

    This lesson will show how to find people and gain support for a business by establishing a Page following.

    • Duration 10m
    • Rating 4.6
    • Beginner
  • Get Started With the Facebook Pixel

    This lesson will prepare learners to use the Facebook Pixel. Students will learn about the value of the Pixel and how to install the Pixel on a business website.

    • Duration 5m
    • Rating 4.6
    • Advanced
  • Introduction to Ads Manager

    Ads Manager is a unified ads creation tool for everyone who wants to advertise on Facebook, Instagram, Messenger, or Audience Network.

    • Duration 5m
    • Rating 4.7
    • Beginner
  • Knowledge Check

    Take this quiz to assess your knowledge on how to establish your digital presence.

    • Duration 5m
    • Beginner
  • Create Complete Campaigns

    Creating a complete ads campaign by selecting the appropriate ad format and creative.

    • Duration 10m
    • Rating 4.7
    • Beginner
  • Dashboard Controls in Ads Manager

    Ads Manager lets you use dashboard controls such as search, filters and breakdowns to visualize your ad performance. You can customize your dashboard so it provides the information you need in a way that makes sense to you. Use this...

    • Duration 5m
    • Rating 3.3
    • Intermediate
  • Attract Customers on Instagram

    This lesson will prepare you to engage with customers on Instagram through creative placements, posting formats and communication tools.

    • Duration 5m
    • Rating 4.8
    • Beginner
  • Establish a Facebook Page Following

    Learn how to establish a Facebook Page following and best practices for creating posts to engage with audiences.

    • Path
    • Duration 25m
    • Rating 4.8
    • Beginner
    • Award
  • Get Started With Ads on Facebook

    Learn about what ads on Facebook look like and how to use a Facebook business Page and Ads Manager to create ads.

    • Path
    • Duration 10m
    • Rating 4.8
    • Intermediate
    • Award
  • How to Post on a Facebook Page

    Explore the benefits of sharing on a Page. Tell a unique story about a business with posts and Stories.

    • Duration 10m
    • Rating 4.7
    • Beginner
  • How We Create a Safe and Welcoming Community

    This lesson explores how our Facebook Community Standards, Instagram Community Guidelines, partner monetization policies, enforcement policies and collaboration with industry partners help to protect our community and keep brands safe.

    • Duration 5m
    • Rating 4.5
    • Beginner
  • Ads Manager Metrics

    Every Facebook campaign is tied to an ad objective. This ad objective determines the metric you’ll see in the Results column in Ads Manager. Use this lesson to: Align your ad campaign's objective to the appropriate metric provided in Ads...

    • Duration 5m
    • Rating 5.0
    • Intermediate
  • The Three Types of Ad Audiences

    This lesson will prepare learners to define their audience when building ad campaigns and recognize the differences between Core Audiences, Custom Audiences, and Lookalike Audiences.

    • Duration 5m
    • Rating 4.9
    • Intermediate
  • Manage Reports in Ads Manager

    You have to know how your ads perform to actively manage your campaigns. You can view and share this information with Ads Manager. Use this lesson to: Create new or find saved reports in Ads Manager. Utilize the filter function...

    • Duration 6m
    • Rating 5.0
    • Intermediate
  • How to Choose Ad Placements in Ads Manager

    This lesson will prepare learners to select placements for your ad campaign and determine the best ad placements for your business goal.

    • Duration 5m
    • Rating 4.8
    • Intermediate
  • Create an Instagram Business Profile

    Learn how to create an Instagram business profile that helps visitors learn important information about a business.

    • Duration 5m
    • Rating 5.0
    • Beginner
  • Create Compelling Ads Visuals

    In this lesson, students will be prepared to select captivating images that showcase products or services and create high quality videos to tell their business’ story.

    • Duration 5m
    • Rating 4.7
    • Intermediate