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  • Knowledge Check

    Take this quiz to assess your knowledge on establishing your presence on Facebook apps.

    • Duration 5m
    • Beginner
  • Establish a Facebook Page Following

    Learn how to establish a Facebook Page following and best practices for creating posts to engage with audiences.

    • Path
    • Duration 25m
    • Rating 4.7
    • Beginner
    • Award
  • How to Establish a Page Following

    This lesson will show how to find people and gain support for a business by establishing a Page following.

    • Duration 10m
    • Rating 5.0
    • Beginner
  • Getting Started With Facebook and Partner Measurement Solutions

    Facebook measurement solutions help businesses and agencies understand their ad insights. This course will address how you can deliver accurate insights, determine what delivers the best value on and off Facebook platforms and how Facebook measurement partners can help you.

    • Path
    • Duration 20m
    • Rating 4.8
    • Beginner
    • Award
  • Connect With Customers on Instagram

    Learn about creative features and communication tools you can use on Instagram to connect with customers.

    • Path
    • Duration 15m
    • Rating 4.9
    • Beginner
    • Award
  • Attract Customers on Instagram

    This lesson will prepare you to engage with customers on Instagram through creative placements, posting formats and communication tools.

    • Duration 5m
    • Rating 3.0
    • Beginner
  • Create an Instagram Business Profile

    Learn how to create an Instagram business profile that helps visitors learn important information about a business.

    • Duration 5m
    • Rating 5.0
    • Beginner
  • Dashboard Controls in Ads Manager

    Ads Manager lets you use dashboard controls such as search, filters and breakdowns to visualize your ad performance. You can customize your dashboard so it provides the information you need in a way that makes sense to you. Use this...

    • Duration 5m
    • Rating 3.3
    • Intermediate
  • Knowledge Check

    Take this quiz to assess your knowledge on how to establish your digital presence.

    • Duration 5m
    • Beginner
  • Ads Manager Metrics

    Every Facebook campaign is tied to an ad objective. This ad objective determines the metric you’ll see in the Results column in Ads Manager. Use this lesson to: Align your ad campaign's objective to the appropriate metric provided in Ads...

    • Duration 5m
    • Rating 5.0
    • Intermediate
  • How We Create a Safe and Welcoming Community

    This lesson explores how our Facebook Community Standards, Instagram Community Guidelines, partner monetization policies, enforcement policies and collaboration with industry partners help to protect our community and keep brands safe.

    • Duration 5m
    • Rating 4.5
    • Beginner
  • Manage Reports in Ads Manager

    You have to know how your ads perform to actively manage your campaigns. You can view and share this information with Ads Manager. Use this lesson to: Create new or find saved reports in Ads Manager. Utilize the filter function...

    • Duration 6m
    • Rating 5.0
    • Intermediate
  • Use WhatsApp for a Business

    Learn about the value of a WhatsApp Business account, how to set one up and how to connect with customers.

    • Path
    • Duration 20m
    • Rating 4.9
    • Beginner
    • Award
  • How Ad Auction Winners are Determined

    Auctions determine how to deliver the most value to advertisers and people who see their ads. Ads that win have the highest Total Value. Use this lesson to: Summarize how an ad makes it from the ad auction to people....

    • Duration 5m
    • Rating 3.0
    • Intermediate
  • Introduction to Ads Manager

    Ads Manager is a unified ads creation tool for everyone who wants to advertise on Facebook, Instagram, Messenger, or Audience Network.

    • Duration 5m
    • Rating 4.5
    • Beginner