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This lesson helps you identify tactics to build relationships with their audience on Facebook and Instagram through organic engagement. You will also learn how to measure awareness and audience engagement.

This video is suitable for entry-level learners, including job seekers and students.

Please note that this video recording took place at the beginning of 2021.

To view the video, please make sure you are logged in, at the top right hand corner of the page.

[NOTE] The Facebook company is now Meta. While our company name is changing, we are continuing to offer the same products, including the Facebook app from Meta. Our Data Policy and Terms of Service remain in effect, and this name change does not affect how we use or share data. Learn more about Meta and our vision for the metaverse. https://www.facebook.com/terms.php