Skip to main content

This lesson explores the value of having a business presence on social media. You will learn how to create a customer persona that attracts a quality audience on Facebook and Instagram. You will also learn how to define a brand and the ways to provide value to audiences on social media.

This video is suitable for entry-level learners, including job seekers and students.

Please note that this video recording took place at the beginning of 2021.

To view the video, please make sure you are logged in, at the top right hand corner of the page.

[NOTE] The Facebook company is now Meta. While our company name is changing, we are continuing to offer the same products, including the Facebook app from Meta. Our Data Policy and Terms of Service remain in effect, and this name change does not affect how we use or share data. Learn more about Meta and our vision for the metaverse. https://www.facebook.com/terms.php