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The pixel helps you track conversions on your Facebook ads, optimize your ads for people most likely to convert and generate audiences to better target your ads. This course helps you setup, implement and troubleshoot the pixel so you can capture intent at each stage of the purchase path and tailor your messaging to move people down through the funnel.

This training supports preparation for the Marketing Developer certification and is intended for the developer audience. This includes learners with a technical background, such as web developers, software engineers, and technical implementation specialists.

Please note that this video recording took place at the end of 2020.

To view the video, please make sure you are logged in, at the top right hand corner of the page.

**Policy Update for Apple iOS 14**

Apple has announced changes to iOS 14 that affect how we receive and process conversion events. These changes will impact businesses that advertise mobile apps and companies that use our business tools to reach audiences and optimize for and report on web conversion events. Note that minor aspects of this training, such as UI images, may not yet reflect updates to our advertising platform as a result of the iOS 14 update.

How the Apple iOS 14 release may affect your ads:

[NOTE] The Facebook company is now Meta. While our company name is changing, we are continuing to offer the same products, including the Facebook app from Meta. Our Data Policy and Terms of Service remain in effect, and this name change does not affect how we use or share data. Learn more about Meta and our vision for the metaverse.

The outline below can be used to learn more about what will be covered during the training video.

The handout below is recommended to download before watching the video and can be used throughout the training.

You will need the following files to complete the activities when you watch the video

Test your Skills
Take the Practice Test below to test your skills.