Explore ways to write briefs that inspire and guide agency teams to help improve campaign success. This workshop will give you the opportunity to practice writing strong business and campaign objectives, defining a target audience, writing key performance indicators and selecting appropriate deliverables. We will conclude with an activity to hone your new skills.
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Feb 3 | NORAM | EnglishThursday, Feb 3, 2022 at 2:00 PM to 3:30 PM EST