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It’s no secret that today’s advertising landscape contains a myriad of ever-changing data points for media teams to consider. Machine learning can help alleviate this time consuming calculus and allow every dollar to flow to the most valuable impression, a condition we refer to as “liquidity”. In this session, you’ll learn how embracing this technology has helped media teams be more efficient and uncover fresh insights. You’ll also learn how Facebook’s Liquidity tools work to increase liquidity across four dimensions; budget, audience, placement and creative.

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Choose an Upcoming Event

  • Oct 28 | NORAM | English

    Thursday, Oct 28, 2021 at 3:00 PM to 4:00 PM EDT
    • Location: NORAM
    • Instructor: Martha Pena
  • Nov 18 | NORAM | English

    Thursday, Nov 18, 2021 at 12:00 PM to 1:30 PM EST
    • Location: NORAM
    • Instructor: Alex Proujansky
  • November 30 | EMEA | English

    Tuesday, Nov 30, 2021 at 5:00 AM to 6:30 AM EST
    • Location: Region: EMEA | Language: English
    • Instructor: Inci Wittig
  • Dec 9 | NORAM | English

    Thursday, Dec 9, 2021 at 1:00 PM to 2:00 PM EST
    • Location: NORAM
    • Instructor: Martha Pena