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  • Reach your business goals with Reels ads

    In this course, you will learn how to use Facebook Reels and Instagram Reels to create short, entertaining videos that help people discover your brand. You will also learn how to create ads for Reels ads and how to incorporate...

    • Event
    • Rating 4.0
  • Build a lookalike audience

    In this lesson, you'll learn about lookalike audiences and examine how you can use signals to help build your audience.

    • Duration 10m
    • Rating 4.5
    • Beginner
  • Promote Your Business Locally

    Use this lesson to learn: How to reach a local audience with your Page ads. How to choose the right creative, targeting and budget and schedule for your event.

    • Duration 5m
    • Rating 4.8
    • Beginner
  • 200-101: Meta Certified Marketing Science Professional

    You will learn how to take data, insights and measurement to make informed marketing recommendations with these Marketing Science courses. The lessons are organized around topics that can be applied for Data Scientists, Marketing Scientists, Quantitative Researchers, or Data Analysts...

    • Collection
    • Rating 5.0
  • How to set a budget

    You'll learn how to set a budget and choose the right bid strategy.

    • Duration 5m
    • Rating 5.0
    • Beginner
  • Additional targeting options

    This lesson prepares you to choose the additional targeting tools that align with client advertising needs.

    • Duration 10m
    • Rating 5.0
    • Beginner
  • How to choose the right bid strategy

    You'll discover how different bid strategies can help achieve different business goals. You'll also learn how to choose the right bid strategy for your campaigns.

    • Duration 10m
    • Rating 5.0
    • Beginner
  • Creative essentials

    Use high-quality creative in your mobile marketing campaigns to develop content for a mobile world. This lesson explores how you can incorporate best practices and develop content that aligns to user behavior when you design for mobile.

    • Path
    • Duration 10m
    • Rating 5.0
    • Beginner
    • Credential
  • Design Creative to Drive Action

    Learn how to create ads that get the response you are looking for. Using lightweight motion, you will learn how to integrate our research-supported creative practices to drive people to take action.

    • Path
    • Duration 15m
    • Rating 4.8
    • Beginner
    • Credential
  • Create new ad accounts

    In this lesson, we examine how to set up and manage ad accounts in Business Manager.

    • Duration 6m
    • Rating 4.5
    • Intermediate
  • Meta Advertising Standards

    In this course, you'll learn about the Meta Advertising Standards.

    • Path
    • Duration 15m
    • Rating 4.9
    • Intermediate
    • Credential
  • Introduction to the Conversions API

    Learn the importance of the Conversions API, how it works and how it helps prevent the loss of customer information.

    • Duration 10m
    • Rating 5.0
    • Intermediate
  • How ads are reviewed

    This lesson addresses how Meta reviews ads and how to differentiate between restricted and prohibited content.

    • Duration 5m
    • Rating 5.0
    • Intermediate
  • The Value of Motion

    Learn how lightweight motion can help you capture attention on mobile. This lesson shows you how effective motion can be to engage with people and drive people to take action.

    • Duration 5m
    • Rating 4.7
    • Beginner