Best practices to set up your campaigns using Collaborative Ads
Learn how to utilize creative and targeting best practices to maximize campaign and ad performance for Collaborative Ads
Learn how to utilize creative and targeting best practices to maximize campaign and ad performance for Collaborative Ads
Learn ways to incorporate measurement, data and reporting into your overall campaign strategy to generate helpful insights.
In this course, you will learn how to use Facebook Reels and Instagram Reels to create short, entertaining videos that help people discover your brand. You will also learn how to create ads for Reels ads and how to incorporate...
Learn how to use Brand Lift, Conversion Lift, GeoLift and marketing mix modeling to generate helpful insights about your ads.
In this lesson, you'll learn about lookalike audiences and examine how you can use signals to help build your audience.
Learn how align your ad creative to your business goals across the marketing funnel.
Use this lesson to learn: How to reach a local audience with your Page ads. How to choose the right creative, targeting and budget and schedule for your event.
Use Brand Lift, Conversion Lift, GeoLift and marketing mix modeling to understand the impact your ads have on business goals.
You will learn how to take data, insights and measurement to make informed marketing recommendations with these Marketing Science courses. The lessons are organized around topics that can be applied for Data Scientists, Marketing Scientists, Quantitative Researchers, or Data Analysts...
You'll learn how to set a budget and choose the right bid strategy.
This lesson explores the best practices to optimize your targeting parameters.
This lesson prepares you to choose the additional targeting tools that align with client advertising needs.
Learn how to use the Conversions API to establish a reliable data connection that leads to improved campaign performance.
You'll discover how different bid strategies can help achieve different business goals. You'll also learn how to choose the right bid strategy for your campaigns.
Use high-quality creative in your mobile marketing campaigns to develop content for a mobile world. This lesson explores how you can incorporate best practices and develop content that aligns to user behavior when you design for mobile.
Learn how to create ads that get the response you are looking for. Using lightweight motion, you will learn how to integrate our research-supported creative practices to drive people to take action.
In this lesson, we examine how to set up and manage ad accounts in Business Manager.
In this course, you'll learn about the Meta Advertising Standards.
Learn the importance of the Conversions API, how it works and how it helps prevent the loss of customer information.
This lesson addresses how Meta reviews ads and how to differentiate between restricted and prohibited content.
Learn how to connect your information using a direct integration, partner solution or the Conversions API Gateway.
Learn how lightweight motion can help you capture attention on mobile. This lesson shows you how effective motion can be to engage with people and drive people to take action.
This lesson helps you identify the common reasons ads are rejected.