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All Activities

2009 results returned
  • Buying types

    Learn about the key differences between the auction and reservation buying types so you can determine the best type for your business needs and goals.

    • Path
    • Duration 15m
    • Rating 4.7
    • Beginner
    • Credential
  • 410-101 Meta Certified Media Buying Professional Exam Courses

    The Media Buying Live path provides advertisers advanced strategies to integrate the elements of ad creation to further optimize their campaigns in Ads Manager and Business Manager. This training is designed to expand on the basics of campaign creation on...

    • Collection
    • Rating 4.9
  • Define your audience

    In this course, we examine the different targeting tools and discuss how to avoid obstacles with targeting parameters.

    • Path
    • Duration 50m
    • Rating 4.7
    • Beginner
    • Credential
  • Meta Business Manager

    In this course, you'll learn the features of Business Manager and how to set up an account.

    • Path
    • Duration 26m
    • Rating 4.8
    • Intermediate
    • Credential
  • Ad agencies and Conversions API

    Create effective ads for clients with more reliable measurement through the Conversions API. Here’s what we’ll cover during the webinar: - The power of using the Conversions API and Meta pixel together.- Conversions API setup options, including a solution just...

    • Event
  • Boost Your Post

    Use this lesson to learn: What boosted posts are and how they can benefit your business. The difference between an organic post and a paid post. How to boost your Page Post.

    • Duration 5m
    • Rating 4.6
    • Beginner
  • Introduction To Page Promotions

    This lesson is the first in a series showing you how to run promotions from your Facebook business Page. The other lessons in this series will dive deeper into measurement, optimization, editing Page promotions and each of the specific Page promotion...

    • Duration 5m
    • Rating 4.8
    • Beginner
  • Define your audience

    This lesson prepares you to understand how advertisers create audiences based on demographics, interests, location and behaviors.

    • Duration 10m
    • Rating 4.8
    • Beginner
  • Introduction to Meta Business Manager

    In this lesson, we explore the benefits of Business Manager, the assets you can manage and how to set up your account.

    • Duration 6m
    • Rating 5.0
    • Intermediate
  • Platform fundamentals

    Get an overview of the ad formats and placements that are available for your campaigns. Learn how to select the format and placement that best supports your business goals.

    • Duration 5m
    • Rating 4.9
    • Beginner
  • Establish a more reliable connection

    Learn how the Conversions API can establish a reliable data connection to share website, app, offline and messaging events.

    • Duration 10m
    • Rating 4.8
    • Beginner
  • Auction buying type

    Learn how winning ads are determined in the ad auction, and how you can optimize the total value of your ad.

    • Duration 5m
    • Rating 5.0
    • Beginner
  • Collaborative Ads

    Learn how brands and retailers can partner to create performance marketing campaigns using Collaborative Ads.

    • Path
    • Duration 30m
    • Rating 4.6
    • Intermediate
    • Credential
  • Auction bid strategies

    This course introduces auction bid strategies, providing guidance on how to determine the best strategy for your business goals and how to select controls for setting a budget.

    • Path
    • Duration 25m
    • Rating 4.7
    • Beginner
    • Credential
  • Reservation buying type

    Learn what the goals of reservation buying are, how you can calculate costs and how you can configure reservation campaigns.

    • Duration 5m
    • Rating 4.9
    • Beginner
  • Build for behavior

    Use high-quality creative in your mobile marketing campaigns to develop content for a mobile world. This lesson explores how you can incorporate best practices and develop content that aligns to user behavior when you design for mobile.

    • Duration 5m
    • Rating 3.9
    • Beginner
  • Build a custom audience

    In this lesson, you'll learn about the functions of Custom Audiences and recognize how to use signals in your campaign.

    • Duration 10m
    • Rating 4.9
    • Beginner
  • Introduction to auction bid strategies

    You'll learn how the ad auction works, the different bid strategies you can use and which strategies may fit your business goals.

    • Duration 10m
    • Rating 4.3
    • Beginner
  • Boost Your Event

    After you create an event you can “boost it” which turns it into an ad. Boosting an event can help increase awareness and ticket sales. In this course, we walk you through how to boost an event, step by step.

    • Duration 5m
    • Rating 5.0
    • Beginner