All Activities
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Buying types
Learn about the key differences between the auction and reservation buying types so you can determine the best type for your business needs and goals.
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Introduction to buying ads across Meta technologies
Learn about how to determine the best buying type for your business goals and campaign needs.
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410-101 Meta Certified Media Buying Professional Exam Courses
The Media Buying Live path provides advertisers advanced strategies to integrate the elements of ad creation to further optimize their campaigns in Ads Manager and Business Manager. This training is designed to expand on the basics of campaign creation on...
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Define your audience
In this course, we examine the different targeting tools and discuss how to avoid obstacles with targeting parameters.
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Meta Business Manager
In this course, you'll learn the features of Business Manager and how to set up an account.
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Ad agencies and Conversions API
Create effective ads for clients with more reliable measurement through the Conversions API. Here’s what we’ll cover during the webinar: - The power of using the Conversions API and Meta pixel together.- Conversions API setup options, including a solution just...
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Boost Your Post
Use this lesson to learn: What boosted posts are and how they can benefit your business. The difference between an organic post and a paid post. How to boost your Page Post.
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Introduction To Page Promotions
This lesson is the first in a series showing you how to run promotions from your Facebook business Page. The other lessons in this series will dive deeper into measurement, optimization, editing Page promotions and each of the specific Page promotion...
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Define your audience
This lesson prepares you to understand how advertisers create audiences based on demographics, interests, location and behaviors.
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Introduction to Meta Business Manager
In this lesson, we explore the benefits of Business Manager, the assets you can manage and how to set up your account.
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Platform fundamentals
Get an overview of the ad formats and placements that are available for your campaigns. Learn how to select the format and placement that best supports your business goals.
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Establish a more reliable connection
Learn how the Conversions API can establish a reliable data connection to share website, app, offline and messaging events.
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Auction buying type
Learn how winning ads are determined in the ad auction, and how you can optimize the total value of your ad.
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Collaborative Ads
Learn how brands and retailers can partner to create performance marketing campaigns using Collaborative Ads.
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Introduction to Collaborative Ads
Learn how Collaborative Ads work and how they benefit both brand and retail partners.
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Auction bid strategies
This course introduces auction bid strategies, providing guidance on how to determine the best strategy for your business goals and how to select controls for setting a budget.
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Reservation buying type
Learn what the goals of reservation buying are, how you can calculate costs and how you can configure reservation campaigns.
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Build for behavior
Use high-quality creative in your mobile marketing campaigns to develop content for a mobile world. This lesson explores how you can incorporate best practices and develop content that aligns to user behavior when you design for mobile.
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Build a custom audience
In this lesson, you'll learn about the functions of Custom Audiences and recognize how to use signals in your campaign.
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Introduction to auction bid strategies
You'll learn how the ad auction works, the different bid strategies you can use and which strategies may fit your business goals.
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Boost Your Event
After you create an event you can “boost it” which turns it into an ad. Boosting an event can help increase awareness and ticket sales. In this course, we walk you through how to boost an event, step by step.