Establish your business presence with Messenger
This course shows how to engage with customers through Messenger and use its tools to communicate more efficiently.
This course shows how to engage with customers through Messenger and use its tools to communicate more efficiently.
Learn how to use audience segmentation, maximize your sources and improve the quality of audiences created in Ads Manager.
Learn how to use the Pixel in conjunction with the Conversions API to track events and help maximize ad performance.
Take this quiz to assess your knowledge on creating audiences for your ad campaigns in Ads Manager.
Take this quiz to assess your knowledge on the WhatsApp Business app.
Learn how to write clear and concise copy for your ads in Meta Ads Manager.
Take this quiz to assess your knowledge on selecting ad placements and setting your budget and schedule in Meta Ads Manager.
Learn how to understand the creative elements and add action buttons to your ads in Meta Ads Manager.
This lesson describes how to build awareness that a business is on WhatsApp and how to use the app's tools to automate and organize communication.
This lesson shows you how to build and maintain a catalog.
With 200 billion Reels plays per day across Facebook and Instagram* it’s a given that Reels ads should be an integral part of any great ad strategy. But creating effective and engaging Reels content doesn’t have to be intimidating. In...
Take this quiz to assess your knowledge on selecting ad placement and creative in Meta Ads Manager.
The Media Buying Live path provides advertisers advanced strategies to integrate the elements of ad creation to further optimize their campaigns in Ads Manager and Business Manager. This training is designed to expand on the basics of campaign creation on...
This lesson helps identify ways to start more business conversations on Messenger.
This lesson shows Messenger tools that you can use to chat efficiently with customers and stay organized.
Learn how to choose ad objectives to achieve your business goals.
The Media Planning path provides advertisers needed guidance for communicating with clients and planning campaigns on Facebook’s platforms. These courses give a high-level view at how Facebook can fit into your media mix and direction on planning campaigns to meet...
In this training, you’ll learn how media teams that embrace machine learning and automation tools become more efficient and uncover fresh insights. You’ll also learn about the tools that increase liquidity across four dimensions: budget, audience, placement and creative.