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  • Get Started With the Facebook Pixel

    This lesson will prepare learners to use the Facebook Pixel. Students will learn about the value of the Pixel and how to install the Pixel on a business website.

    • Duration 5m
    • Advanced
  • Measure the Success of Your Ads

    This lesson will prepare learners to identify and use success metrics relevant to their ad objective to create and refine their ads.

    • Duration 5m
    • Intermediate
  • Measuring Brand Outcomes

    Brand Lift is a kind of lift test where you can use brand polling and other brand awareness measurement to help understand the true value of your Facebook advertising and how well it performs independent of your other marketing efforts.

    • Duration 5m
    • Beginner
  • From Business Goal to Creative Strategy

    Success is all about choosing the best Facebook marketing objective that maps to your business need. What's your goal, and how will you measure if you achieved it?

    • Path
    • Duration 10m
    • Rating 4.5
    • Beginner
    • Award
  • Ad Auction Tips and Best Practices

    When you want to improve the way your ads perform, it may be useful to read through tips and best practices. Use this lesson to: Review ad auction tips and best practices.

    • Duration 5m
    • Rating 5.0
    • Intermediate
  • Knowledge Check

    Take this quiz to assess your knowledge on campaign objectives and the relevant metrics to measure your success.

    • Duration 5m
    • Intermediate
  • Create Audiences in Ads Manager

    This lesson will prepare learners to create Core, Custom and Lookalike Audiences when building ads in Ads Manager

    • Duration 5m
    • Rating 5.0
    • Intermediate
  • Targeting Lookalike Audiences

    Lookalike Audiences can help you find — and deliver ads to — people who share demographics and behaviors with your current customers.

    • Path
    • Duration 10m
    • Rating 4.1
    • Beginner
    • Award
  • Measuring Sales Outcomes

    Measurement allows you to understand the outcomes you care about and can help you make informed decisions on what to do next.

    • Duration 5m
    • Rating 5.0
    • Beginner
  • Targeting Core Audiences

    Targeting a core audience helps businesses and agencies reach a desired audience for their ads. This lesson will help you understand how to reach a core audience and understand the difference between Core, Custom and Lookalike audiences.

    • Path
    • Duration 25m
    • Rating 4.6
    • Beginner
    • Award
  • Reach and Frequency Campaigns

    Learn how reach and frequency buying enables you to predictably reach a significant number of people in your target audience and control message frequency of your ad campaigns, similar to how you might buy TV ads.

    • Path
    • Duration 25m
    • Rating 4.8
    • Intermediate
    • Award
  • Overview of Lookalike Audiences

    Lookalike audiences help deliver ads to people who share similar likes, interests or characteristics as your current audience. Use this lesson to: Understand what Lookalike audiences are and when to use them. Learn how to create Lookalike audiences in Ads...

    • Duration 5m
    • Rating 3.0
    • Beginner
  • Core Audiences

    Targeting Core Audiences versus other type of audiences that you can target as a business.

    • Duration 5m
    • Rating 5.0
    • Beginner
  • Record Events Using the Facebook Pixel

    This lesson will prepare learners to use the Facebook Pixel to track customer actions. Students will learn how to set up the Pixel to track up standard events, custom events and conversions.

    • Duration 5m
    • Advanced
  • Tips to Create Audiences for Your Next Campaign

    This lesson will prepare learners to utilize audience segmentation when mapping ideal audiences into ad sets, maximize their use of sources for Custom Audiences and improve the quality of Lookalike Audience results.

    • Duration 5m
    • Intermediate
  • Creative Planning for Formats and Placements

    Get an overview of all ad formats and placements that are available to you to aid your campaign planning. Use this course to learn about how placements work together to reach people more effectively. See case studies of how each...

    • Path
    • Duration 10m
    • Rating 4.8
    • Beginner
    • Award