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  • Create Compelling Ads Visuals

    In this lesson, students will be prepared to select captivating images that showcase products or services and create high quality videos to tell their business’ story.

    • Duration 5m
    • Rating 4.6
    • Intermediate
  • Establish a Facebook Page Following

    Learn how to establish a Facebook Page following and best practices for creating posts to engage with audiences.

    • Path
    • Duration 25m
    • Rating 4.7
    • Beginner
    • Award
  • Attract Customers on Instagram

    This lesson will prepare you to engage with customers on Instagram through creative placements, posting formats and communication tools.

    • Duration 5m
    • Rating 4.8
    • Beginner
  • Measuring Brand Outcomes

    Brand Lift is a kind of lift test where you can use brand polling and other brand awareness measurement to help understand the true value of your Facebook advertising and how well it performs independent of your other marketing efforts.

    • Duration 5m
    • Beginner
  • How to Choose Ad Placements in Ads Manager

    This lesson will prepare learners to select placements for your ad campaign and determine the best ad placements for your business goal.

    • Duration 5m
    • Rating 4.8
    • Intermediate
  • How Ad Auction Winners are Determined

    Auctions determine how to deliver the most value to advertisers and people who see their ads. Ads that win have the highest Total Value. Use this lesson to: Summarize how an ad makes it from the ad auction to people....

    • Duration 5m
    • Rating 3.5
    • Intermediate
  • The Three Types of Ad Audiences

    This lesson will prepare learners to define their audience when building ad campaigns and recognize the differences between Core Audiences, Custom Audiences, and Lookalike Audiences.

    • Duration 5m
    • Rating 5.0
    • Intermediate
  • Collaborative Ads

    In this course, you’ll learn about the benefits of using Collaborative Ads for your brand. You’ll learn about the steps for installing and best practices.

    • Path
    • Duration 10m
    • Rating 4.7
    • Intermediate
    • Award
  • View and Manage Billing and Payments in Business Manager

    Use this training to learn how to change your payment method across multiple ad accounts/Pages in Business Manager. You'll also learn how to create and share downloaded invoices and billing reports for finance management and set up an employee or...

    • Duration 5m
    • Rating 5.0
    • Intermediate
  • Measuring Sales Outcomes

    Measurement allows you to understand the outcomes you care about and can help you make informed decisions on what to do next.

    • Duration 5m
    • Rating 5.0
    • Beginner
  • Knowledge Check

    Take this quiz to assess your knowledge on how to establish a business presence on Instagram.

    • Duration 5m
    • Beginner
  • Create an Instagram Business Profile

    Learn how to create an Instagram business profile that helps visitors learn important information about a business.

    • Duration 5m
    • Rating 5.0
    • Beginner
  • Knowledge Check

    Take this quiz to assess your knowledge on how to establish a Page following.

    • Duration 5m
    • Beginner
  • Introduction to Collaborative Ads

    In this lesson, you’ll be introduced to how brands use Collaborative Ads and the benefits of using Collaborative Ads.

    • Duration 5m
    • Rating 4.8
    • Intermediate
  • Use Facebook Groups to Engage Your Audience

    With Facebook Groups you can create a space to build and nurture community around similar interests, topics and stories. Through this course, we'll walk through the main functions of Groups, how to create them and manage them.

    • Path
    • Duration 13m
    • Rating 4.7
    • Beginner
    • Award
  • Record Events Using the Facebook Pixel

    This lesson will prepare learners to use the Facebook Pixel to track customer actions. Students will learn how to set up the Pixel to track up standard events, custom events and conversions.

    • Duration 5m
    • Rating 3.3
    • Advanced
  • Connect With Customers on Instagram

    Learn about creative features and communication tools you can use on Instagram to connect with customers.

    • Path
    • Duration 15m
    • Rating 4.8
    • Beginner
    • Award
  • Business Manager: Billing, Payments and Tax Information

    This course is intended for people who use Business Manager to manage their ad account(s). Through a series of lessons, you'll learn how to view and manage your billing, payments and tax information.

    • Path
    • Duration 10m
    • Rating 4.7
    • Intermediate
    • Award
  • Measure the Success of Your Ads

    This lesson will prepare learners to identify and use success metrics relevant to their ad objective to create and refine their ads.

    • Duration 5m
    • Rating 4.7
    • Intermediate
  • Choose the Best Ad Format

    In this lesson, learners will review how to choose an ad format that aligns with their campaign’s objective and ad placement.

    • Duration 5m
    • Rating 4.7
    • Intermediate