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  • Ad Delivery and Optimization Tools

    Have you ever wondered why your ad is underdelivered? What can you do if you’re not getting many conversions? If you've ever asked these and other questions, we have several tools that can help you troubleshoot the performance of your...

    • Duration 3m
    • Rating 4.2
    • Intermediate
  • From Business Goal to Creative Strategy

    Success is all about choosing the best Facebook marketing objective that maps to your business need. What's your goal, and how will you measure if you achieved it?

    • Path
    • Duration 10m
    • Rating 4.6
    • Beginner
    • Award
  • Campaign Budget Optimization, Pace and Delivery

    Campaign Budget Optimization automatically and continuously makes the most efficient use of your budget spending so that you get the best overall result that aligns with your bid strategy. Use this lesson to: Summarize how Campaign Budget Optimization makes the...

    • Duration 5m
    • Rating 4.6
    • Intermediate
  • Get Started With Ads on Facebook

    Learn about what ads on Facebook look like and how to use a Facebook business Page and Ads Manager to create ads.

    • Path
    • Duration 10m
    • Rating 5.0
    • Intermediate
    • Award
  • Create Audiences in Ads Manager

    Learn about the different types of audiences available for ads and how to create them for ad campaigns in Ads Manager.

    • Path
    • Duration 20m
    • Rating 4.9
    • Intermediate
    • Award
  • Knowledge Check

    Take this quiz to assess your knowledge on how to establish a Page following.

    • Duration 5m
    • Beginner
  • Knowledge Check

    Take this quiz to assess your knowledge on how to establish a business presence on Instagram.

    • Duration 5m
    • Beginner
  • The Three Types of Ad Audiences

    This lesson will prepare learners to define their audience when building ad campaigns and recognize the differences between Core Audiences, Custom Audiences, and Lookalike Audiences.

    • Duration 5m
    • Intermediate
  • Boost Your Marketing With Facebook Pixel

    The Facebook pixel is a piece of code placed on your website that allows you to measure the results of your ads, optimize campaigns to help get the most actions you care about at the cheapest cost, and build audiences...

    • Path
    • Duration 12m
    • Rating 4.7
    • Beginner
    • Award
  • Brand Safety Across the Facebook Family of Apps and Services

    This course explores how our Facebook Community Standards, Instagram Community Guidelines, partner monetization policies, enforcement policies, collaboration with industry partners and advertiser tools can help brands feel safe when advertising across the Facebook family of apps and services.

    • Path
    • Duration 10m
    • Rating 4.8
    • Beginner
    • Award
  • Advertiser Controls

    This lesson shows you how to use Facebook's brand safety tools to help control what content your ads appear next to or within.

    • Duration 5m
    • Rating 4.8
    • Beginner
  • Targeting Core Audiences

    Targeting a core audience helps businesses and agencies reach a desired audience for their ads. This lesson will help you understand how to reach a core audience and understand the difference between Core, Custom and Lookalike audiences.

    • Path
    • Duration 25m
    • Rating 4.6
    • Beginner
    • Award
  • Knowledge Check

    Take this quiz to assess your knowledge on ways to connect with customers on Instagram.

    • Duration 5m
    • Beginner
  • Core Audiences

    Targeting Core Audiences versus other type of audiences that you can target as a business.

    • Duration 5m
    • Rating 5.0
    • Beginner
  • Ad Auction Tips and Best Practices

    When you want to improve the way your ads perform, it may be useful to read through tips and best practices. Use this lesson to: Review ad auction tips and best practices.

    • Duration 5m
    • Rating 5.0
    • Intermediate
  • Create Complete Campaigns

    Creating a complete ads campaign by selecting the appropriate ad format and creative.

    • Duration 10m
    • Rating 5.0
    • Beginner
  • Measuring Audience Outcomes

    Audience outcomes provide you reach and frequency insights to help you see how your ad is performing.

    • Duration 5m
    • Rating 5.0
    • Beginner
  • What is the Facebook Pixel?

    Through this lesson, we'll take a high-level look at what the Facebook Pixel is, what is does and how it can be used for your business.

    • Duration 2m
    • Rating 4.2
    • Beginner
  • Reach and Frequency Campaigns

    Learn how reach and frequency buying enables you to predictably reach a significant number of people in your target audience and control message frequency of your ad campaigns, similar to how you might buy TV ads.

    • Path
    • Duration 25m
    • Rating 4.8
    • Intermediate
    • Award
  • Create Audiences in Ads Manager

    This lesson will prepare learners to create Core, Custom and Lookalike Audiences when building ads in Ads Manager

    • Duration 5m
    • Rating 5.0
    • Intermediate