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Spotlight Virtual Trainings

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Live Events
  • Messenger: Connect and Communicate with Customers

    Businesses are seeing the value in connecting privately with customers via Messenger. In this Spotlight session, learn more about how you can use our different Messenger solutions in your advertising strategy to start or renew conversations with your customers. Click...

    • Event
  • Creative Considerations for Stories Ads

    Learn how mobile is shifting the way people experience video and the creative opportunity on Stories. You’ll learn creative strategies we’re seeing drive impact on Stories and analyze real world success stories. Click below to view the session descriptions and...

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  • Liquidity Tools Overview: Machine Learning in Advertising

    It’s no secret that today’s advertising landscape contains a myriad of ever-changing data points for media teams to consider. Machine learning can help alleviate this time consuming calculus and allow every dollar to flow to the most valuable impression, a...

    • Event
    • Rating 5.0
  • Creative Strategy - Measure Creative Impact

    There's no question that good creative can significantly improve campaign results. This interactive workshop will help creative strategists acquire the skills needed to use measurement and testing to optimize the effectiveness of their ad creative and achieve provable results for...

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  • Understanding and Implementing the Facebook Pixel

    Learn how implementing the Facebook pixel can help you measure and drive business outcomes. In this session you’ll be using a real website to practice implementing the pixel without the help of a developer. Additionally, you’ll be implementing standard...

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  • Advertising Policies

    Learn how to distinguish between restricted and prohibited content on Facebook platforms. This training will give you the tools needed to recognize the common reasons why ads are not approved and identify your options when this happens. To sum...

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  • Commerce Messaging for Businesses

    Conversational commerce is about connecting with people through chat by building effective conversational commerce campaigns and establishing a strong commerce presence on Facebook messaging platforms. This virtual training provides you with an overview of how to build a powerful...

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  • Creative Strategy - Create for a Mobile World

    Create content for a mobile world by using high quality creative in your mobile marketing campaigns. You will learn to design content that aligns to user behavior and incorporate creative best practices when designing for mobile. Click below to...

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  • Creative Strategy - Good Brief to Great Creative

    Explore ways to write briefs that inspire and guide agency teams to help improve campaign success. This workshop will give you the opportunity to practice writing strong business and campaign objectives, defining a target audience, writing key performance indicators...

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  • Power your Advertising with Dynamic Ads

    Learn what dynamic ads are and how they can help you achieve business goals. Explore different creative formats to deliver relevant, personalized ads to your audience. Additionally, you'll learn best practices in setting up your dynamic ads campaign in...

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  • Advanced Matching for the Web

    Advanced matching for the web enables advertisers to match Facebook users to pixel events, in cases where the pixel alone cannot perform the matching. Complete this course to learn about options, setup, troubleshooting and more. Click below to view...

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  • Branded Content for Advertisers

    Learn the fundamentals of branded content for advertisers and why it’s important to marketing strategies. We’ll also cover how to find and build partnerships, Facebook branded content tools and policies and how to measure the impact of Branded Content...

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  • Facebook’s Business Tools for Offline Conversions

    Learn about Facebook’s business tools for offline conversions. Specifically, you’ll learn how to bridge the measurement gap between your online and offline conversions, how to build offline audiences and creative best practices in using the Store Traffic Objective. Click below...

    • Event
    • Rating 5.0
  • Building Your Brand Video Strategy

    Discover how mobile is shaping the video landscape across the Facebook family of apps and services. Learn creative best practices for building video for feed, stories and in-stream placements. Explore video ads buying and measurement best practices to help you...

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  • Catalog on Facebook

    Facebook has created the catalog tool to continue to provide solutions that help businesses sell products online. Catalogs can help businesses create meaningful connections between their customers and their product inventory. It helps businesses to find high intent shoppers who...

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  • Insights from Facebook

    As you navigate our data-driven world, a thorough understanding of customer preferences can help you streamline your marketing plan.In this course, you’ll learn about various available tools and resources that can lead you to relevant insights on consumer activity...

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