This course explores Advantage+ app campaigns and how these campaigns can help grow mobile app audiences. You’ll also discover how to implement Advantage+ app campaigns and discover strategies to help campaigns succeed. This content includes an overview of Advantage+ app...
Create content for a mobile world by using high quality ad creative in your mobile marketing campaigns. You will learn to design content that aligns to user behavior and incorporate best practices when designing for mobile. Don't see any events...
This session is designed to help you manage your book of business by applying sales techniques. This training will explore a consultative framework designed to build trusting relationships with your clients so you can help them achieve their business goals...
This course teaches you how to extract insights from data and how to use insights to make data-driven recommendations.
The catalog tool provides solutions that help businesses sell products online by creating meaningful connections between customers and their product inventory. Catalogs help businesses find high-intent shoppers, optimize targeting and use multiple events to define targets. This virtual training workshop...
To use the Conversions API as effectively as possible, you need to ensure that it's set up properly. Ongoing maintenance can also help identify opportunities for improvement. This training describes how you can optimize the configuration of the Conversions API...
This workshop examines the purpose and benefits of the Conversions API and how to select an integration option and implementation approach for an advertiser.
This interactive workshop will help creative strategists acquire the skills needed to use measurement and testing to optimize the effectiveness of their ad creative and achieve provable results for clients.
In this course, you’ll learn how to formulate a test hypothesis and choose the appropriate dependent and independent variables for your test. You’ll also learn about different measurement approaches you can use to prove or disprove your hypothesis.
In this course, we explore the purpose, features and benefits of the Conversions API Gateway, and how to configure it and verify data transmission.
During this 1 hour session, you'll learn how you can implement the Conversions API in minutes without a costly developer, followed by a walk through live integration of the Conversions API Gateway via Stape. Agenda: How the Conversions API can...
Learn what Advantage+ catalog ads are and how they can help you achieve your business goals. Explore different creative formats to deliver relevant, personalized ads to your audience. Additionally, you'll learn best practices in setting up your Advantage+ catalog ads...
Meet with the Meta Blueprint team to learn all about our Meta Certification program. Ask questions about our family of apps and services, topics in our certification exams and the process from start to finish during this session. Media...
Built for direct-to-consumer or single brand online retailers, Advantage+ shopping campaigns is a first-of-its-kind always-on solution that leans on new machine-learning models to connect relevant ads to shoppers with implicit and explicit intent. With ASC, advertisers can create a...
The quality of creative can have a significant impact on campaign results. This interactive workshop will help creative strategists acquire the knowledge and skills needed to use measurement and testing to optimize the effectiveness of their ad creative and achieve...
Meta's New Starter Onboarding session is a compact live webinar built to onboard and educate individuals on how to navigate the advertising ecosystem across Meta’s family of apps and services. This training is relevant for individuals who are newly on-boarded...
Impress clients with the latest recommendations and master campaign best practices by attending one of our live webinars. You’ll learn: The importance of a simplified account structure. How to unlock new opportunities with automation. New creative tactics to supercharge client...
Marketing science is the robust use of data to make better marketing decisions that are grounded in data and science. In this course, you’ll learn how to formulate a test hypothesis and choose the appropriate dependent and independent variables for...
You’ll learn the fundamental relationship between a business goal, the KPIs for that goal and the metrics to measure that KPI.
This course explores how the WhatsApp Business Platform can benefit customers and businesses across the customer journey. The course provides guidance for learners to connect business objectives to the features of the WhatsApp Business Platform and helps learners to avoid...
Within Meta Ads Manager, some product names have changed. These automated ad products have a new name: Meta Advantage. These products can help you achieve better results, sustain performance over time and increase efficiency within the campaign creation process.
