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This lesson explores the differences between Core, Custom and Lookalike Audiences, and when each is most appropriate based on the ad objective. You will learn where different ad placements appear across Facebook apps and technologies. The value proposition and best practices of each ad format will also be explained.

This video is suitable for entry-level learners, including job seekers and students.

Please note that this video recording took place at the beginning of 2021.

To view the video, please make sure you are logged in, at the top right hand corner of the page.