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This lesson introduces you to Facebook advertising objectives, discusses how they align with the customer journey and explains how to choose a campaign objective based on a business goal. You will also learn how to set up an ad budget by choosing the right bid strategy and discusses the different factors that impact delivery and cost.z

This video is suitable for entry-level learners, including job seekers and students.

Please note that this video recording took place at the beginning of 2021.

To view the video, please make sure you are logged in, at the top right hand corner of the page.