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This lesson explores the value of having a business presence on social media. You will learn how to create a customer persona that attracts a quality audience on Facebook and Instagram. You will also learn how to define a brand and the ways to provide value to audiences on social media.

This video is suitable for entry-level learners, including job seekers and students.

Please note that this video recording took place at the beginning of 2021.

To view the video, please make sure you are logged in, at the top right hand corner of the page.