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Outline

Learn how to identify and attract your audience online with Facebook and Instagram.


Understand Your Audience

This lesson will prepare you to understand your audience on Facebook and Instagram, and differentiate between people who like your Page, followers and people reached.

  • How to understand your online audience
    • People who like your Page, followers and people reached on Facebook
    • Followers and people reached on Instagram


Attract an Audience on Facebook and Instagram

This lesson will prepare you to attract an audience on Facebook and Instagram.

  • How to grow your audience on Facebook

    • Start growing your audience on Facebook with people you already know
    • Add a link to your Facebook business Page on your website and email signature
    • Share more about your business
    • Create content that’s relevant to your audience
  • How to attract an audience on Instagram

  • How to grow your audience on Instagram

    • Create content that’s relevant to your audience
    • Follow people or businesses you want to connect with
    • Add hashtags to your posts and stories
    • Tag and mention people you know to strengthen your relationships