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The pixel helps you track conversions on your Facebook ads, optimize your ads for people most likely to convert and generate audiences to better target your ads. This course helps you setup, implement and troubleshoot the pixel so you can capture intent at each stage of the purchase path and tailor your messaging to move people down through the funnel.

Please note that this video recording took place at the end of 2020.

**Policy Update for Apple iOS 14**

Apple has announced changes to iOS 14 that affect how we receive and process conversion events. These changes will impact businesses that advertise mobile apps and companies that use our business tools to reach audiences and optimize for and report on web conversion events. Note that minor aspects of this training, such as UI images, may not yet reflect updates to our advertising platform as a result of the iOS 14 update.

How the Apple iOS 14 release may affect your ads: fb.me/ios14release